3/29/2020 50 million Euro support program against COVID-19 pandemic Beiersdorf launches an immediate 50 million Euro international funding program to support communities in their fight against COVID-19 pandemic.
3/25/2020 Change in corporate communications Anke Schmidt will become Head of the newly created Corporate Communications and Government Relations unit at Beiersdorf AG on September 1, 2020.
2/5/2020 Beiersdorf acquires STOP THE WATER WHILE USING ME! The Hamburg-based natural cosmetics line joined the Beiersdorf brand family as of February.
11/11/2019 Beiersdorf appoints WPP as communications partner WPP appointed to be the lead agency for Beiersdorf’s global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
11/8/2019 Beiersdorf appoints Publicis Groupe as global agency Beiersdorf has appointed Publicis Groupe as the global agency and marketing transformation partner for NIVEA.
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
3/29/2019 Cornerstone laid for the future “Beiersdorf Campus” an investment in the future at the historic location in Eimsbüttel
1/17/2019 Beiersdorf: Successful Business Year 2018 Beiersdorf continued on its growth path in the 2018 financial year.
12/4/2018 Beiersdorf reshuffles its management effective 2019 Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
11/27/2018 Book on Beiersdorf History Released “Beiersdorf. The Company behind the brands NIVEA, tesa, Hansaplast and Co” (Alfred Reckendrees, published by C.H. Beck)
10/15/2018 Beiersdorf appoints new Chairman The Supervisory Board of Beiersdorf AG, Hamburg, has appointed Stefan De Loecker as Chairman of the Executive Board effective January 1, 2019.