In 1925, Beiersdorf gave its NIVEA cream a bold new look: a deep blue tin with white lettering. Today, the design celebrates its 100th anniversary.

NIVEA MEN and Real Madrid are extending their winning partnership for another five seasons, through June 2030.

Burcu Andreae-Nehlsen has been appointed President Derma & Health Care and joins Beiersdorf’s Executive Committee.

 Kopiasz succeeds former CEO Emily Coleman and is carrying out her new position in the company’s global headquarters in New York City, USA.

Beiersdorf has appointed Pierre Kröning as new Chief Information Officer (CIO) and Managing Director of Beiersdorf IT at Beiersdorf Shared Services (BSS) effective September 1, 2025.

NIVEA serum featuring skin rejuvenation ingredient EPICELLINE®

Strong innovation pipeline to drive acceleration in second half of the year

The Executive Board of Beiersdorf Aktiengesellschaft, Hamburg, today resolved to adjust its forecast for the full year 2025 against the backdrop of the more difficult market conditions recently observed.

The Executive Board of Beiersdorf Aktiengesellschaft, Hamburg, today resolved to adjust its forecast for the full year 2025 against the backdrop of the more difficult market conditions recently observed.

for NIVEA and Eucerin – supporting a new level of transparency for consumers