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eShopper & Content Management Lead

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Malaysia / Kuala Lumpur
Company:
Beiersdorf (Malaysia) SDN. BHD.
Job Function:
Digital

Your Tasks

Lead the online growth agenda for Malaysia and Singapore, from shopper strategy to creators and content, while coaching a team of four.

Team and capability

  • Lead, coach and develop four people with clear ownership, KPIs, regular reviews and timely action on delivery gaps
  • Build development plans, nurture high-potential talent and secure succession cover
  • Foster a collaborative, test-and-learn culture; plan capacity and sharpen agency coordination

Category and commercial performance

  • Own the eCommerce category and shopper strategy: eNPD, assortment, pricing/promo, online exclusives and key shopping events
  • Own the growth plan and marketing spend, linking investment to GMV, market share and profit
  • Partner with eCustomer Managers on platform activation plans and drive digital shelf excellence: search, reviews, PDPs, availability, bundles

Affiliate and creator commerce

  • Own the MYSG creator strategy: recruit, activate and retain creators and grow them into repeat-selling affiliates
  • Set commission, seeding and incentive guardrails that protect contribution margi
  • Scale top creators and formats through repeatable playbooks, and own the affiliate KPIs

Content strategy and production

  • Own platform-native content across PDPs, campaigns, short video, livestream and creator content
  • Build a scalable model for faster, higher-volume testable content, briefed around shopper missions rather than price alone
  • Run structured tests on hooks, formats, creators and offers, scale the winners and explore AI tools

Insights and collaboration

  • Analyse category and channel performance, lead online market share analysis, build dashboards and feed S&OP
  • Partner with Brand, eKAM, Performance Marketing, Supply Chain, Finance and ASEAN/global eCommerce teams

Your Profile

You will own the online shopper, affiliate/creator commerce and content growth agenda, turning brand and category priorities into high-converting execution across Shopee, Lazada, TikTok Shop and other platforms, and building a scalable creator ecosystem along the way. You will partner closely with eCustomer, Brand, Performance Marketing, agencies and regional/global teams to keep content platform-native and commercially effective.

You bring:

  • A degree in Marketing, Digital Marketing, Media, Business or a related field
  • 8+ years in eCommerce, digital/shopper marketing, social commerce or creator/affiliate marketing, ideally with around 10 years leading eCommerce growth on major marketplaces or social platforms; hands-on Shopee, Lazada and TikTok Shop knowledge is strongly preferred
  • Proven people leadership: coaching, performance management, talent development and succession planning
  • A solid grasp of creator commerce economics: recruitment funnels, commissions, seeding/sampling, productivity and profitability
  • Content strategies that link creative to commercial results across short video, livestream, PDPs and performance creative
  • A data-driven mindset, with strong analytical skills and experience in platform analytics, marketplace data, dashboards and performance metrics
  • Commercial acumen: managing budgets, judging ROI and contribution margin, and trading off across content, media, affiliate and trade levers
  • Enthusiasm for new martech, automation and AI that lift content and creator productivity
  • A logical thinker who turns data and shopper insight into clear action plans
  • Strong communication and stakeholder skills, with the influence to bring cross-functional teams and partners along
  • A change-agent, test-and-learn mindset, at ease in a fast-paced, high-growth environment

Additional information

Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.

Your benefits

    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
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      Get to know: Elika

      My journey at Beiersdorf IT began in 2015, marked by constant learning and growth. From the start, I was part of an international team that exposed me to diverse perspectives and the power of working across cultures. Over the years, I worked closely with teams that shared a passion for innovation and consumer centric solutions. Each project brought new challenges and opportunities to bridge the gap between technology and the needs of our iconic brands.

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