Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Philippines / Taguig
- Company:
- Beiersdorf Philippines Incorporated
- Job Function:
- Digital
Your Tasks
As Senior Key Account Manager, E-Commerce, you will own the commercial performance of our E-Commerce channel, balancing sustainable growth with channel profitability. Working closely with the Head of E-Commerce, you will steer annual planning, forecasting and investment decisions, and act as the main link between internal teams, distributors and marketplace customers.
Commercial & channel management
- Own channel sell-in and deliver the annual net sales target
- Build and execute growth plans for Shopee and Lazada with distributors and marketplaces
- Lead business reviews, spot opportunities and take corrective action
Budget & business planning
- Own the channel budget, forecasting, accruals and investment governance
- Maintain the marketing budget base file (MB Base File) and keep reporting accurate
- Evaluate ROI and optimise resource allocation
- Support annual planning, target setting and business cases
Distributor & cross-functional leadership
- Align commercially with our distributor and hold it accountable to agreed KPIs
- Drive sound forecasting, inventory management and sell-in execution
- Partner with Supply Chain, Finance, Marketing, Demand Planning and Sales
- Turn data into insights and clear recommendations
Team & marketplace management
- Own governance and performance across Shopee and Lazada
- Lead, coach and develop the team driving marketplace execution, GMV, traffic and conversion
- Guide campaign planning, promotional strategy and assortment priorities
- Keep key business metrics visible and reported on time
How success is measured
- Collective target (70%): Net Sales 35% (EBIT as a gatekeeper) and Market Share 35%
- Individual priority (30%): Sell-in and sell-out, and driving sales through Magic Formula and Availability
You will work with the Management Team, Beiersdorf colleagues, the EM and ASEAN E-Com team, distributors, marketplace customers and agencies/enablers.
Your Profile
Education
- Bachelor's degree with a focus on Business or Marketing
Experience
- 8–10 years of E-Commerce marketing or brand management experience (mandatory)
- Hands-on knowledge of online marketing and sales techniques
Skills
- Strong interpersonal skills, with the ability to independently lead and motivate cross-functional and external teams
- Strong problem-solving skills, able to translate analytical data into strategic ideas and concrete actions
- Strong financial and analytical skills, paired with creative thinking
- Customer-focused, with the ability to build credible relationships at all levels, internally and externally
- Highly organised, able to prioritise, focus on key issues and simplify processes
Personal attributes
- Decisive and driven by results and performance
- Proactive self-starter who keeps their manager informed of progress
- Manages time effectively in a challenging environment
- Comfortable working with senior management and handling conflict and resistance
- Committed, with a positive can-do attitude
Additional information
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.
