Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Romania / Bukarest
- Company:
- Beiersdorf Romania s.r.l.
- Job Function:
- Sales
Your Tasks
Field Force & Detailing Management
- Execute the EE regional medical strategy and ensure effective local implementation.
- Lead the local detailing organization in collaboration with the Medical Marketing Manager, including team setup, activity planning, and execution.
- Define, implement, and monitor field force KPIs, focusing on effectiveness, productivity, and business impact.
- Lead HCP targeting and segmentation, translating insights into effective field force activity plans.
- Drive field excellence through regular double visits, on-the-job coaching, best-practice sharing, and competence development.
- Implement the Perfect Visit, Matrix of Competencies, and IQMED tools to strengthen field force capabilities and effectiveness.
- Define KPIs and critical success factors to measure detailing quality and effectiveness.
- Ensure consistent roll-out of activities and tools in line with regional strategy.
- Support the implementation and execution of clinical studies in the field.
- Initiate local medical tracking based on Global and Regional recommendations, in cooperation with the Medical Marketing Manager.
Medical Marketing & Events
- Develop and execute the annual local professional medical marketing plan with the Medical Marketing Manager, based on a clear strategy and measurable objectives.
- Support the adaptation and deployment of detailing materials, professional communication plans, and initiatives that strengthen brand performance and perception.
- Support the implementation of medical marketing activities in close collaboration with the Medical Marketing Manager.
- Support the organization of local Derms events and participate in regional and Global Derms events in cooperation with the Medical Marketing Manager.
- Follow up on event and KOL activity summaries, evaluations, and key learnings.
KOL & DOL Management
- Lead local KOL and DOL management, including recruitment, relationship building, and engagement.
- Develop and maintain productive relationships with KOLs and DOLs, ensuring alignment with regional KOL management strategy.
- Leverage KOL and DOL engagement to drive brand recommendation and business growth, aligned with medical and commercial objectives.
- Support the recruitment of local KOLs and DOLs for regional projects.
- Actively participate in key local dermatology meetings and ensure effective follow-up.
Business & Export Market Development
- Identify opportunities to grow the business while maintaining ROI.
- Lead the development and expansion of the export market across strategy, commercial execution, and stakeholder engagement.
- Understand and contribute to the Eucerin strategy and influence decision-making processes to strengthen recommendation and business growth.
- Work cross-functionally with Marketing, S&C, and Digital, understanding their respective roles and responsibilities.
Your Profile
Functional & Professional Expertise
- University degree, preferably in Medical, Biomedical, or other Life Science fields.
- Several years of experience in professional marketing or medical sales within a dermocosmetic or pharmaceutical company.
- In-depth knowledge of medical cosmetics, active ingredients, their mode of action, and their value for doctors, pharmacists, and patients.
- Strong understanding of HCPs, consumers, the market, and key competitors, with a continuous focus on developing market knowledge.
-
Knowledge of skin biology and skin pathologies, including:
- Skin barrier and skin function
- Skin indications and active ingredients
- Safety of dermo-cosmetic products
Communication & Negotiation
- Strong presentation and communication skills with internal and external stakeholders.
- Excellent verbal and non-verbal communication skills.
- Ability to tailor the same message to different audiences, from dermatologists and pharmacists to consumers.
- Understanding of key negotiation stages and principles, with the ability to act effectively throughout the negotiation process.
- Ability to recognize personal strengths and development areas in negotiations and act accordingly.
- Strong active listening skills.
Leadership & People Development
- Convey the mission, vision, and core values of Eucerin and the company.
- Recruit and develop the right employees.
- Support the design of an effective local detailing organization, including team size and structure.
- Understand people dynamics, individual personalities, motivation, and needs.
- Set team targets and create shared goals.
- Take responsibility for team competences and implementation of Perfect Visit and Matrix of Competencies Tool.
- Act in a compliant and professional manner, with confident, patient, and convincing behavior.
Personal Skills
- Strategic and analytical mindset with a strong business orientation.
- Team-oriented, open, and proactive approach.
- International mindset and ability to work effectively across markets.
- Willingness to continuously learn and develop.
-
Fluent English.
