Job Details
- Contract Type:
- Limited, 6 Months / Full-Time
- Country / City:
- Italy / Milano
- Company:
- Beiersdorf SpA
- Job Function:
- Marketing / Market Research
Your Tasks
We are looking for a highly motivated Digital Marketing Intern to join Beiersdorf Italy’s Marketing Services Department in Milan.
The intern will support the team responsible for our skincare brands – NIVEA, NIVEA MEN, Labello and Eucerin – in the following activities:
- Support the management of digital channels (Paid Social, Search, and Programmatic): track key performance indicators (KPIs), review campaign settings across platforms, and summarize final results
- Collaborate with the Category Marketing Team to review digital campaign assets, tracking URLs, and asset taxonomy
- Analyze and report on campaign performance, identifying potential issues and suggesting optimization strategies
- Assist in the development and review of social media PEDs for the company’s main social media platforms
- Conduct website analysis to identify results, areas for improvement and potential issues
Your Profile
- BA/MA degree in Economics, Communication, Marketing, Digital Media
- Previous experience in the digital field would be a plus (preferably from a consultancy, a large companies or a media agency)
- Previous experience in the cosmetics industry would be a plus
- Strong analytical skills, with a particular focus on data analysis and knowledge of tools such as Excel, Google Sheets etc.
- Interpersonal skills: proactivity with a positive attitude, problem-solving mindset, organizational skills, adaptability, flexibility, and a strong sense of responsibility
- Knowledge of tools such as Google Analytics, Google Ads, DV360, Facebook Business Manager, TikTok Ads, and Amazon Marketing Services is a plus
- Languages: fluency in both Italian and English
