Job Details
- Contract Type:
- Unlimited / Full-Time
- Job Start Date:
- 9/1/2026
- Country / City:
- Bulgaria / Sofia
- Company:
- Beiersdorf Bulgaria EOOD
- Job Function:
- Sales
Your Tasks
As Shopper & Customer Marketing Manager, you will drive category growth, shopper activation excellence, and customer/channel-centric commercial strategies that deliver sustainable sales and market share growth. You will be responsible for translating company and category strategies into winning customer plans through category insights, channel strategies, shopper understanding, activation excellence, and best-in-class in-store execution standards.
Acting as a key business partner to Sales, Marketing, RGM, and Finance, you will identify growth opportunities, develop compelling customer propositions, and ensure consistent execution of commercial priorities across channels and customers.
You will lead the S&CM agenda by integrating category management, sales fundamentals, activation planning, and POS excellence into one coherent framework that maximizes commercial impact and retailer value creation
Main Accountabilities
Category & Shopper Strategy
- Develop category growth strategies based on shopper insights, market trends, and customer opportunities.
- Identify growth opportunities across categories, channels, and customers.
- Build compelling category stories and recommendations for customers.
Value Creation & Customer Planning
- Translate category and brand strategies into customer and channel plans.
- Define activation priorities and growth initiatives to maximize commercial performance.
- Ensure plans reflect shopper behavior, customer needs, and channel dynamics.
Shopper & Customer Marketing & Activation
- Lead execution of category activation plans, consumer campaigns, visibility initiatives, and secondary placements.
- Drive successful innovation launches and commercialization across customers.
Sales Fundamentals Excellence
-
Ensure execution excellence across:
- Distribution
- Assortment
- Visibility
- Shelf Excellence
- Promotions
- Secondary Placements
- Monitor KPIs and identify actions to improve in-store execution performance.
Business Insights & Performance Management
- Analyze category, customer, and market performance to identify opportunities and risks.
- Provide actionable recommendations through category reviews, post-evaluations, and business analyses.
- Support forecasting and annual business planning processes with insights and recommendations.
Cross-Functional Collaboration
- Partner with Sales, Marketing, Finance, Supply Chain, and RGM to deliver commercial objectives.
- Act as the key S&CM expert for assigned categories and customers.
- Share best practices and support capability development across teams.
People & Capability Development
- Coach and support team members through guidance, knowledge sharing, and feedback.
- Foster a culture of ownership, collaboration, and continuous improvement.
Your Profile
- Bachelor's or Master's degree in Business Administration, Marketing, Economics, Commerce, or a related field.
- +3 years experience in Category Management, Shopper Marketing, Trade Marketing, Customer Marketing, or a related commercial function.
- Strong understanding of shopper and customer behavior, category dynamics, and retail/customer environments.
- Strong analytical thinking and data analysis skills.
- Proven experience in developing category strategies, customer plans, and growth initiatives based on data and insights.
- Experience working cross-functionally with Sales, Marketing, Finance, Supply Chain, and other commercial stakeholders.
- Strong commercial and analytical mindset.
- Ability to translate insights into business growth opportunities.
- High ownership, prioritization, and execution focus.
- Strong communication and stakeholder management skills.
- Collaborative and influential across functions and levels.
- Passion for continuous improvement, capability building, and team development.
Additional information
Please send your CV in English.
