Deep understanding of the South African market landscape, consumer needs and insights, initiating recommendations with regards to improving brand performance, and communication

Drive long term growth of relevant NIVEA Southern Africa portfolio through the continuous development of the brand portfolio in line with the overall company strategy and roadmap.

Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Build in-depth understanding of local consumers and shoppers to input into Consumer Market Strategy
• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
• Responsible for keeping abreast of developments in market and in-trade
• Responsible for Budget and Financial Management.

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space
• Co-create TTL activation campaigns and ensure smooth implementation
• Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
• Lead the internal stakeholders and agency partners to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisation

Brand Management

• Input into Consumer Annual marketing plan
• Responsible for deployment of plan OTIF (On Time, In Full), within budget
• Input into pricing and promotions - give recommendations to Customer team
• Monitors brand performance and implements appropriate plan changes
• Responsible for New Product Development forecast development, & input into overall brand forecast review and completion
• Works with lead agencies to develop communication assets in line with the brand strategy
• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
• Evaluate & propose Marketing mix and evaluate media channels
• Responsible for assisting BU Head with strategic marketing presentations when needed