CARE CHANGES EVERYTHING.

Regional Media Strategy &Planning Director EUNA (All Genders)

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Germany / Hamburg
Company:
Beiersdorf AG
Job Function:
Marketing / Market Research

Your Tasks

  • Develop integrated regional media and activation strategies aligned with category and brand priorities.
  • Lead the annual EUNA media planning process, ensuring alignment with business priorities and consistent, high-quality media plans.
  • Define the regional audience strategy to drive sustainable growth.
  • Partner with marketing and eCommerce teams to embed performance marketing into planning and execution.
  • Lead KPI frameworks and performance tracking with Data & Analytics to maximize media effectiveness and ROI.
  • Drive media excellence, scale best practices, and strengthen category communications across channels.
  • Evolve the integrated iCom operating model to improve resource allocation and investment efficiency.
  • Build capabilities in integrated media planning through collaboration with markets, global teams, and agency partners.
  • Promote best-practice sharing, innovation, creativity, and experimentation across regional and local teams
  • Define and lead the regional influencer marketing strategy across EUNA as part of integrated media planning.
  • Position influencer marketing as a full-funnel growth driver, including creator commerce and affiliate models.
  • Develop data-driven influencer frameworks aligned with audience, brand, and eCommerce strategies.
  • Integrate influencer activities across paid, owned, and earned channels.
  • Standardize operating models, governance, measurement, KPI tracking, and reporting.
  • Drive innovation in creator strategies and platform partnerships.
  • Build regional and local capabilities through upskilling and best-practice sharing.
  • Lead regional influencer events while ensuring brand safety, compliance, and governance.
  • Build strategic partnerships with regional media agencies to drive innovation and best-in-class delivery.
  • Strengthen collaboration with media agencies, technology partners, eCommerce, Procurement, regional marketing teams, and Global Media.
  • Support the evaluation, optimization, and annual performance review of regional agency partnerships.

Your Profile

  • Experience in media management (10+ years) with strong understanding of media & digital
    functions at global, regional and local level
  • Experience in developing integrated activation programs at a global/regional and local level with
    specific focus on digital and social media
  • Strong understanding of media buying and how this relates to media strategy and planning
  • Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix
    organization
  • Have an in-depth knowledge about the evolving media landscape and changes in consumer
    habits
  • Experience in managing external partnerships with agencies
  • Demonstrating excellent communication, strategic & analytical skills and thinking and a growth
    mindset
  • Fluent in English

Deine Benefits

    Simple blue icon of a globe with digital nodes and circuit-like elements, representing global connectivity or digital networks.
    International Work Environment
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    Critical Illness Policy
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    Flexible & Remote Working
    Simple blue icon showing two people facing each other with arms extended, representing collaboration, agreement, or support.
    Buddies & Mentoring
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    Corporate Training & Development
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    Modern Office & Equipment
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    Attractive Salary
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    Corporate Discounts
    simple dumbell
    Beiersdorf Gym & Fitness Groups
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    Kids & Family Services
    Simple blue icon of an open hand holding a heart, symbolizing care, support, or compassion.
    Health & Wellbeing Offers
    Simple blue icon showing two people sitting behind desks or laptops, representing collaboration or online learning.
    Job Sharing
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    Subsidised Lunch
    bus
    Public Transport Support
    Body Health Derma
    Medical Services
    Simple blue icon of a globe with digital nodes and circuit-like elements, representing global connectivity or digital networks.
    International Work Environment
    Simple blue icon of a heart with curved lines inside, symbolizing well-being, care, or emotional health.
    Critical Illness Policy
    Simple blue icon of a person working at a computer inside a house shape, representing remote work or working from home.
    Flexible & Remote Working
    Simple blue icon showing two people facing each other with arms extended, representing collaboration, agreement, or support.
    Buddies & Mentoring
    Simple blue icon of a computer screen displaying an upward-trending graph, representing growth or performance improvement.
    Corporate Training & Development
    Simple blue icon of a person sitting at a desk using a laptop, with a clock indicating time or working hours.
    Modern Office & Equipment
    simple currency
    Attractive Salary
    Simple blue icon showing cosmetic or personal care containers, including a bottle, jar, and tube.
    Corporate Discounts
    simple dumbell
    Beiersdorf Gym & Fitness Groups
    simple baby
    Kids & Family Services
    Simple blue icon of an open hand holding a heart, symbolizing care, support, or compassion.
    Health & Wellbeing Offers
    Simple blue icon showing two people sitting behind desks or laptops, representing collaboration or online learning.
    Job Sharing
    simple plate and cutlery
    Subsidised Lunch
    bus
    Public Transport Support
    Body Health Derma
    Medical Services
    • NIVEA
    • Eucerin
    • Chantecaille
    • 8X4
    • Coppertone
    • Florena Logo Beiersdorf
    • Hidrofugal
    • labello Logo Beiersdorf

      Get to know: Maureen

      Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.

      Learn more