Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
The Regional Media Planning Lead EUNA is part of the Regional EUNA Integrated Communications Team. This role is responsible for delivering our regional integrated media strategies and driving our media excellence agenda. As a regional team we work in collaboration with our MUs to deliver cut through excellence in activation plans. This role will partner with MUs, media, digital, content and data & analytics as well as our category and brand teams to deliver a truly integrated end-to-end media strategy & planning process. A core focus of the role is to translate business and brand strategies into effective, data-driven media plans, leveraging our marketing tools and an integrated iCom model. The role will be accountable for continuously evolving and optimizing our brand and category media strategies, ensuring consistency, efficiency, and measurable impact across markets.
Your Profile
-
Experience in media management (10+ years) with strong understanding of media & digital
functions at global, regional and local level -
Experience in developing integrated activation programs at a global/regional and local level with
specific focus on digital and social media - Strong understanding of media buying and how this relates to media strategy and planning
-
Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix
organization -
Have an in-depth knowledge about the evolving media landscape and changes in consumer
habits - Experience in managing external partnerships with agencies
-
Demonstrating excellent communication, strategic & analytical skills and thinking and a growth
mindset - Fluent in English
