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EC KA Manager

Job Details

Contract Type:
Limited, 3 Years / Full-Time
Country / City:
China / Shanghai
Company:
NIVEA (Shanghai) Company Limited
Job Function:
Sales

Your Tasks

在此岗位上,您将有机会获得 :

统筹两家天猫旗舰店Face品类全盘生意,为品类GMV和利润全权负责。

此岗位职责 :

  1. 全面负责大贸+跨境两家天猫旗舰店Face品类的进销存,负责年度/季度/月度生意规划,结合行业趋势、竞品动态、平台流量规则,搭建不同场域的货品以及人群策略,持续提升Face品类整体市场占有率与渠道权重。
  2. 负责Face品类所有费用的整体规划、预算分配、严格把控投入产出,保障品类利润模型健康,并独立负责海外旗舰店全店的年度/季度/月度费用规划&申请,梳理费用台账,确保所有核销资料及流程合规。
  3. 负责两家旗舰店所有品类RTB站内投放的策略制定和预算规划、聚焦投放模型优化、人群精细化运营、投放渠道组合提效。
  4. 负责大贸旗舰店核心自播板块的整体策略规划,搭建直播间生意增量模型,制定直播货品专属策略、流量获取方案、场效提升打法。
  5. 统筹两家旗舰店客服板块,基于品牌DTC直营模式特性,结合前端消费者需求迭代标准化客服话术体系,对标行业头部品牌服务体系,优化店铺欢迎语、自动回复、店小秘智能问答等,持续提升咨询转化率、消费者服务满意度、店铺DSR评分。
  6. 负责Face品类明星活动,平台专属Campaign等项目,统筹店铺落地策略、节奏排布、资源匹配,保障品牌营销资源高效转化,维护与天猫行业小二、渠道小二深度的客情关系,建立长期稳定的合作机制。

Your Profile

任职要求 :

1. 本科及以上学历,5年及以上电商从业经验,2年及以上品牌方天猫KA运营/品类操盘经验,有美妆护肤行业经验、大贸+跨境双店操盘经验者优先。

2. 具备极强的Ownership与责任心,result-driven,具备较强的跨部门沟通和协同能力,可高效推动多部门联动落地项目;

3.熟悉美妆电商行业趋势、竞品打法、天猫流量与投放逻辑,对品类精细化运营、利润管控、直播增量有深度理解。

Your benefits

    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
    International Work Environment
    Critical Illness Policy
    Attractive Salary
    Buddies & Mentoring
    Modern Office & Equipment
    Health & Wellbeing Offers
    Corporate Training & Development
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      Get to know: Maureen

      Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.

      Learn more