Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Canada / St. Laurent
- Company:
- Beiersdorf Canada Inc.
- Job Function:
- Marketing / Market Research
Your Responsibilities
- Contribute to the long-term brand strategy development
- Assess Eucerin introduction into new segments/categories, including identifying white space opportunities, expansion areas and developing a strong product innovation pipeline for brand’s profitable success
- Continuous monitoring of consumer and professional needs/trends, as well as of competitors, to derive conclusions for a winning category strategy
- Strategic and conceptual advancement and development of product innovation
- Develop long-term financial scenarios for the evaluation of existing and new categories
- Define & steer market research aligned with strategic business needs
- Orchestrate Marketing plans implementation and execution across the organization to meet brand’s objectives
- Develop communication platforms and creative via briefings, workshops, and agency steering and collaboration
- Review and contribute to the development of ATL communications (digitally focused) and brand integrations, media plans, editorial calendars, digital channels, social & PR calendars
- Partner with Shopper & Customer Marketing/Trade Marketing teams to secure successful implementation of BTL activities in key channels & customer
- Collaborate strongly with global & US teams
- Team leadership, active coaching and development for direct report and peers
- Budget Management and accountability for P&L development
Your Profile
- Brand management experience in cosmetics, OTC or CPG
- Strong understanding of skin and the science of skincare, as well as experience with the Dermatology community/OTC (preferred)
- Entrepreneurship mindset with a sense of accountability and the will to go above and beyond the job description
- A strong sense of purpose, make our products available and known to all Canadian consumers
- Very strategic mindset, capable of seeing the big picture and zoom in and deep dive into topics
- BS/BA in Marketing
- Experience in financial analysis, business case development and strong skillset in P&L, SOI, and Budget management (strong asset)
- Strong knowledge of marketing principals, as well as analytical skills
- Excellent communication skills and interpersonal skills, bilingualism an asset
- Must be results-oriented, organized, demonstrating the ability to lead and motivate others
Additional information
WHAT YOU CAN EXPECT FROM BEIERSDORF NORTH AMERICA
You will join an entrepreneurial, innovative, and fast paced culture where every employee’s contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.
At Beiersdorf, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly to make arrangements.
CARE FOR SKIN – CARE FOR PEOPLE
