Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
Great brands are built on great insights. If you are passionate about understanding consumers, uncovering what drives brand growth, and influencing business decisions at the highest level, this is an opportunity to make a real impact. We are seeking a seasoned insights expert with extensive experience in Brand Health Tracking and Consumer Panel/Penetration data, who can confidently advise senior stakeholders from day one. You will transform complex data into clear strategic direction, shape key growth initiatives, and serve as a trusted partner to leadership teams across markets and functions.
In this position you will:
- Translate Brand Health Tracking and Consumer Panel data into clear, actionable insights and recommendations that inform brand strategy, business decisions and marketing actions.
- Connect Brand Health and Penetration data with relevant business metrics, category and marketing metrics to build a holistic understanding of brand performance and its underlying drivers.
- Analyze brand performance to identify key drivers, challenges and growth opportunities , and communicate them through compelling, executive-level storytelling presentations.
- Act as a strategic insights partner and consultant to the business , proactively identifying key questions, challenging existing assumptions and translating business needs into relevant analytical and research approaches.
- Build strong relationships with senior stakeholders (managing VPs and Board members), influencing decisions and driving the Brand Health and Brand Penetration growth agenda across the organization.
- Ensure methodological rigor continuously challenging and evolving research approaches to ensure they remain relevant for changing business needs.
Your Profile
- Extensive years of experience in Consumer & Market Insights / Market Research within FMCG or consumer goods.
- Strong expertise in Brand Health Tracking and Consumer Panel / penetration data.
- Strong analytical and strategic thinking , with the ability to connect multiple data sources beyond Tracking, Consumer Panel data such as retail data and Business metrics and translate complex findings into clear business implications and recommendations.
- Excellent storytelling, communication and senior stakeholder management , with the ability to influence and challenge constructively and experience in managing VPs and Board members.
- Experience working across multiple markets ; combined agency and client-side experience is a plus.
- Experience with data visualization such as Power BI, is a plus.
- Strong sense of ownership and initiative , with a proactive, pragmatic and solution-oriented mindset.
- Fluent English , both written and spoken; additional languages are a plus.
Additional information
Please submit your application by November 25.
If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.
