Role Purpose

Lead the growth and development of the Derma category, including Eucerin, across the Middle East & North Africa. Responsible for delivering sustainable business growth, market outperformance, and execution excellence through strategic brand leadership, medical engagement, commercial management, and team development.

Business Leadership & Strategy

• Define and drive the long-term growth strategy for the Derma business across MENA.
• Develop and execute annual business plans aligned with regional and global priorities.
• Accelerate profitable growth through portfolio management, pricing, innovation, and market expansion.
• Translate consumer, patient, HCP, and customer insights into actionable growth initiatives.
• Anticipate market trends, opportunities, and competitive risks, implementing appropriate actions.
• Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth.

Commercial Performance

• Deliver Net Sales, Market Share, and Profitability targets.
• Lead business reviews, forecasting, financial planning, and demand alignment processes.
• Optimize marketing and operational investments to maximize ROI.
• Monitor KPIs and drive accountability across markets.

Brand & Consumer Excellence

• Lead integrated consumer marketing strategies across all touchpoints.
• Drive excellence in media, digital, influencer, e-commerce, and retail activation.
• Ensure innovation success, portfolio optimization, and brand consistency across markets.
• Build strong consumer-centricity to strengthen brand equity and growth.

Medical & Detailing Excellence

• Define and execute the regional medical engagement strategy.
• Drive excellence in detailing through effective segmentation, targeting, and productivity management.
• Strengthen partnerships with dermatologists, HCPs, and KOLs.
• Enhance scientific credibility and healthcare professional recommendation of Eucerin.

Distributor & Customer Leadership

• Partner with market teams, distributors, and key customers to ensure flawless execution.
• Align brand strategies with customer activation plans.
• Drive execution standards, governance, and capability building across markets.

Leadership & Organizational Development

• Build, lead, and develop a high-performing and engaged team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Develop talent pipelines and succession plans.
• Lead cross-functional collaboration and organizational change initiatives.

Middle East Leadership Team

As a member of the Middle East Leadership Team, contribute to the overall success of the market unit by:

• Supporting enterprise-wide strategic decisions and business priorities.
• Championing Beiersdorf values, culture, and leadership behaviors.
• Driving employee engagement, organizational effectiveness, and compliance with company policies and governance standards.