Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- India / Mumbai
- Company:
- NIVEA India Pvt. Ltd.
- Job Function:
- Marketing / Market Research
Your Tasks
As a Medical Product Manager at Beiersdorf, your primary responsibilities will encompass a range of critical tasks designed to enhance our position in the dermo-cosmetic sector.
1. Medical Detailing Execution
• You will be in charge of developing, adapting, and distributing medical marketing collaterals such as detailing aids, brand story decks, sampling kits, and clinical studies, ensuring that the right information reaches the market effectively.
• You will collaborate closely with the field force to guarantee a timely rollout of campaigns, ensuring that all materials are utilized effectively to meet our marketing objectives.
2. NPI & Campaign Management
• Leading the launch of new products at dermatology clinics, you will create and oversee best-in-class launch materials to captivate our audience.
• Your expertise will drive the execution of monthly in-clinic campaigns and visibility plans, coordinating across various teams to ensure full and timely deployment.
3. Medical Event Execution
• You will execute workshops, KOL meetings, and training events, collaborating effectively with field force and external partners to enhance our brand presence.
4. Digital Coordination (Medical)
• Your role will involve supporting digital content rollout including initiatives like WhatsApp campaigns and closed-loop medical mailers, which are essential in today’s marketing landscape.
• You will ensure that all messaging aligns with approved claims and our established product dossier.
5. Analytics & Reporting
• Tracking campaign execution will be one of your key responsibilities, utilizing CRM and IQMed reports to gauge doctor engagement metrics and sample utilization.
• You will leverage IQVIA analytics to extract insights that inform our medical strategy and drive enhancements based on market feedback.
6. Cross-functional Support
• Coordination with regulatory, legal, and supply chain teams will be vital to align timelines and maintain compliance across all initiatives.
• You will also assist in developing internal Standard Operating Procedures (SOPs) to ensure a cohesive and compliant approach to medical marketing.
Your Profile
- Work Experience: A solid background of 3-8 years in Rx product or brand management, with experience specifically in Derma/Cosmetic Derma therapy, is crucial.
- Educational Qualification: A Bachelor’s degree in Pharmacy or a related field along with an MBA specializing in Pharma is required to equip you with the necessary industry knowledge and business acumen.
- Interpersonal Skills: Strong communications abilities will be essential for effective collaboration within teams and interactions with healthcare professionals.
- Adaptability and Problem-Solving: A proactive approach to identifying challenges and implementing solutions will be vital, as the market dynamics in the medical field can change rapidly.
Additional information
For further information please reach to your responsible recruiter Kartik Kulshrestha. Please apply online via the Beiersdorf Intranet until 21st July'25.
