Responsible for managing the overall performance of the NIVEA brand to achieve company KPIs. Lead innovation (NPD) from planning to market execution, ensuring accurate forecasting, availability, and visibility. Develop and align short- and long-term strategic plans based on shopper and customer insights, supported through the S&OP process. Coordinate closely with MT & GT teams to ensure plan execution, analyze category and market data using Nielsen, and lead key EM reports, including CSM, RGM, innovation planning, and promotion evaluation.

• Annual Business Planning: Act as the gatekeeper of the Cosmetics Sales Annual Business Plan, ensuring all learnings, opportunities, and action plans are captured to meet company objectives.

• Innovation & Channel Strategy: Lead innovation planning with marketing, defining channel priorities, POSM requirements, and identifying sales opportunities based on market potential.

• Sales Calendar & Budget Management: Develop and manage the yearly sales activity calendar and pricing guidelines by channel and sub-category, ensuring budget adherence with less than 3% variance.

• Forecasting & Planning Alignment: Build and monitor FY sales forecasts aligned with NPD, promo calendar, market trends, and competitive analysis to achieve KPIs (IMS, NS, MS) with a minimum of 80% forecast accuracy.

• Promotion Strategy & Evaluation: Define and govern promotional strategies, pricing guidelines, and promo frequency; evaluate campaign effectiveness and lead EM promo evaluation reporting.

• Cross-Functional Collaboration: Coordinate with sales, marketing, product, and supply chain teams to ensure smooth execution of trade marketing initiatives and cycle planning processes.