Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Poland / Warsaw
- Company:
- NIVEA Polska Sp. z o.o.
- Job Function:
- Marketing / Market Research
Your Tasks
As Brand Manager for Eucerin, you will play a key role in accelerating the growth of one of the leading derma brands in Poland. You will drive a data-driven, consumer-centric marketing strategy, strengthen the brand’s medical credibility, and ensure best-in-class execution across pharmacy and omnichannel environments in Poland.
This position offers ownership of brand performance and the opportunity to shape category leadership in a highly competitive and evolving derma market.
KEY RESPONSIBILITIES
Strategy & Planning
- Co-create and lead the local annual brand and business plan, translating global and regional strategy into impactful local initiatives
- Define and optimize the marketing mix (portfolio, pricing, promotion, distribution, HCP engagement) to maximize growth and profitability
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Identify market opportunities and whitespace based on consumer insights and commercial data
Brand & Business Ownership
- Own end-to-end delivery of brand performance, including net sales, gross margin, market share, and brand health KPIs
- Manage and optimize the brand budget, ensuring strong ROI and alignment with strategic priorities
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Drive assortment strategy (launches, relaunches, gap closing, portfolio optimization)
Execution Excellence
- Deliver best-in-class execution of ATL, BTL, and digital campaigns, ensuring consistency across all consumer touchpoints
- Lead adaptation and localization of global/regional assets (communication, artwork, content) to maximize local relevance
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Ensure strong in-market visibility and activation excellence in collaboration with commercial teams
Digital & Omnichannel Growth
- Drive e-commerce and omnichannel performance, partnering with e-commerce, digital and media teams to accelerate online sales contribution
- Optimize media investments and performance, ensuring effective use of digital, retail media, and CRM channels
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Track and improve campaign effectiveness and ROI through data-driven decision-making
Performance Management & Insights
- Monitor and steer brand performance using external (IQVIA, market data, media) and internal analytics
- Translate insights into continuous optimization of plans and investments
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Build strong business cases and provide clear performance reporting to stakeholders
Cross-functional Leadership
- Act as a key interface between marketing, sales, digital, and medical teams, ensuring strong alignment and execution
- Collaborate with Regional Derma Team and e-commerce/media/digital leads to implement best-in-class brand programs
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Influence stakeholders across the organization to drive business impact
Your Profile
- Master’s degree in Marketing, Business Administration, or related field
- Minimum 5 years of experience in brand management, ideally within derma, cosmetics, pharma, or FMCG
- Proven track record of owning brand performance and delivering business results
- Strong experience in data-driven marketing, with the ability to translate insights into action
- Solid understanding of pharmacy and/or HCP-driven channels is a plus
- Experience managing marketing budgets and delivering ROI
- Strong strategic thinking and business acumen
- Excellent analytical skills and ability to leverage multiple data sources (e.g., IQVIA, customer, media, CRM)
- High level of ownership and accountability (“own the business” mindset)
- Entrepreneurial, proactive, and solution-oriented approach
- Strong project management capabilities
- Effective stakeholder management and cross-functional collaboration skills
- Ability to work in a matrix and multicultural environment
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Fluent in English and Polish
WHAT MAKES THIS ROLE UNIQUE:
- High-impact role with brand ownership in a strategic category
- Opportunity to shape the growth of a leading medical skincare brand
- Exposure to both consumer marketing and HCP engagement
- Dynamic environment combining innovation, science, and consumer trends
