At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
As a key player in the Benelux Marketing team, you’ll report to the Head of Media & Consumer Journey BNL while coordinating closely with the Head of Marketing BNL. Your primary responsibility is defining and executing the engagement strategy for NIVEA and Labello in the Netherlands, covering PR, influencer partnerships, Masterbrand campaigns, and activations with both digital and offline media components. This role focuses on both strategic planning and hands-on execution, working closely with teams and agencies to elevate our brand presence. You will also collaborate with the BE Media & Consumer Journey Manager to maximize shared insights and efficiencies.
Responsibilities:
Define the overall Engagement Strategy for NL in collaboration with Head of Marketing & Head of Media & Consumer Journey and in line with EUNA recommendation & guidelines.
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Develop Engagement Strategy; Collaborate with the Heads of Marketing and Media & Consumer Journey to shape an engagement plan aligned with EUNA’s guidelines, incorporating market insights and competitive analysis.
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Agency Management; Direct and steer agency activities with clear briefs and goals.
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Recommend a comprehensive engagement approach covering PR, influencer marketing, Masterbrand (D&I), with defined KPIs, budgets, and action steps.
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Oversee Masterbrand campaigns (e.g., Diversity, CSR), while taking the lead on category activations and influencer initiatives as required.
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Execute Campaigns and Action Plans: Partner with Brand Managers to ensure flawless execution of engagement strategies, including special influencer campaigns.
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Keep dashboards and reports up to date, monitor results, and adjust plans as necessary. Stay informed on digital and influencer trends, documenting best practices for future campaigns.
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Agency and Budget Management: Serve as the primary contact for PR and influencer agencies, overseeing contracts, performance evaluations, and budget tracking (e.g., BASE).
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Corporate Branding & Compliance: Ensure brand alignment with Beiersdorf’s global identity and values across all communications, internally and externally.
Additional information
Got Exited?
We love to get to know you and look forward to receiving your application!
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture.
