Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- India / Mumbai
- Company:
- NIVEA India Pvt. Ltd.
- Job Function:
- Other Departments
Your Tasks
About the Role
We are looking for a highly motivated and analytical Performance Marketing Manager to join our growing marketing team. This role offers an exciting opportunity to work on high-impact strategic projects focused on consumer acquisition, paid digital marketing, and growth levers through partnerships. You will play a key role in implementing and optimizing performance marketing campaigns across various platforms, working closely with brand managers, ecommerce teams, and external agencies.
Key Responsibilities
- Plan and execute cost-effective paid digital marketing campaigns across multiple accounts
- Collaborate with brand managers and eCommerce Key Account Managers (KAMs) to develop data-driven campaign strategies aligned with business goals.
- Monitor, analyze, and report campaign performance metrics, ensuring ongoing optimization and improvement.
- Execute performance marketing strategies, including campaign setup, ad group structure, creative testing, audience segmentation, and budget allocation.
- Use A/B testing methodologies and audience insights to improve campaign effectiveness and conversion rates.
- Generate performance reports for media performance analysis and insights.
- Track and manage marketing budgets across all paid platforms, ensuring efficient spend and ROI for 2-3 accounts
- Work closely with agencies to align on campaign goals, creative execution, and channel strategy.
- Contribute to the brand’s go-to-market strategy through insights and performance data.
Your Profile
Qualifications:
- Strong analytical mindset and knowledge of performance marketing
- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved.
- Tracking and reporting campaign results, analyzing key takeaways and deriving actionable insights
- 0-2 years of digital marketing experience in brand, ecommerce or digital agency
- Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
- Highly organized, good time management and the ability to meet deadlines
- Excellent English in written and verbal communication skills
Additional information
Your responsible recruiter is Megha Saraf. Please apply online via the Beiersdorf Intranet until 7th July
