Hamburg, June 22, 2012 – Sven Jacobsen (40) will take
over as Vice President of Corporate Communications at Beiersdorf AG in
Hamburg on October 1, 2012, reporting to Stefan F. Heidenreich, Chairman
of the Executive Board of Beiersdorf AG. Since 2006, Mr Jacobsen has
been in charge of corporate communications at the Media-Saturn group,
Europe’s largest electrical and electronic goods retailer. At
Media-Saturn, he restructured and reoriented the company’s national and
international corporate communications while at the same time internally
positioning it as a service provider for all business units. Before
joining Media-Saturn, he held several management positions within the
communications units at Metro Group and Henkel. Mr Jacobsen studied
journalism and communications at Ruhr-Universität Bochum.