Changes in Beiersdorf AG’s Executive Board

Hamburg, March 26, 2013 – Peter Feld, responsible for the Europe/North America Region on Beiersdorf AG’s Executive Board since August 2010, will leave the company effective July 31, 2013, at his own request and on amicable terms. Until further notice Stefan F. Heidenreich, CEO of Beiersdorf AG, will assume additional responsibility for Peter Feld’s Executive Board duties.

“Beiersdorf AG would like to thank Peter Feld for his leadership of our key Europe/North America Region. We regret that Mr. Feld has decided not to extend his contract on its expiry and wish him every success for the future, both personally and professionally,” said Prof. Dr. Reinhard Pöllath, Chairman of Beiersdorf AG’s Supervisory Board.

In Peter Feld’s three years of office (August 1, 2010, to July 31, 2013), his business achievements in the region for which he was responsible made a decisive contribution to the company’s progress. He is leaving behind an excellent basis for further growth in this core business, with strengthened and well-organized structures in the areas of its management and workforce, customer relationships, and, above all, its market position with consumers.

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Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

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