However, paper reduction
alone won’t be all. “We believe in the life-changing power of dermatological
skin care – but we also want to make our contribution in other respects. That’s
why we are not only focusing on paper reduction. One of the main goals of our
current sustainability agenda is to support a circular economy by reducing the
amount of virgin plastic as well as by increasing the recyclability and reusability
of our packaging,” Cornelius Becker, Global
Head of Derma Cosmetics, says. “In addition to our packaging we are also
constantly evaluating and further developing our formulas to meet the needs of
both our consumers and the environment. In this way we commit ourselves to clinically proven and effective yet unobjectionable dermocosmetic solutions. In addition, we are
developing programs to further promote social inclusion for individuals and
groups affected by skin diseases. In this way we are taking responsibility for
the environment, our consumers, and society.”
Achievements have also been
made in the area of formulas. For example, the entire Eucerin portfolio is free
of nylon since the beginning of 2020. In addition, as part of the expansion of
the brand agenda, further sustainability targets up to 2025 are clearly
formulated and quantified:
- By 2023 all Eucerin product formulas will be
free of microplastic.*/**
- By 2025 Eucerin will save 175 tons of paper annually
compared to 2019.
- By 2025 Eucerin will use at least 30% recycled
plastic to reduce the amount of virgin plastic.
- By 2025 Eucerin will have substantially
increased the recyclability and reusability of the brands’ packaging to support
a circular economy.
* Exclusive over-the-counter (OTC) formulations.
** According to UNEP definition.
More information about the new Beiersdorf sustainability
agenda CARE BEYOND SKIN, which sets the basis for Eucerin’s sustainability actions,
can be found at www.beiersdorf.com/sustainability.