The core brand NIVEA grew organically by 10.8% year over year in the first nine months of this year. Personal Care and Skin Care contributed equally to this growth. Alongside strong categories such as sunscreen and deodorant, NIVEA also performed impressively in face and body care. NIVEA grew in all regions, especially in emerging markets such as Latin America and India. The brand icon posted significant growth in China, too, in line with an overall recovery in Asia in the third quarter. Additionally, NIVEA has for the first time succeeded in increasing its market share in all regions and categories.
Derma brands Eucerin and Aquaphor saw significant 25.3% organic growth in sales and, moreover, increased their market shares. All regions have recorded double-digit growth since the beginning of the year. This means that the Derma business significantly outperformed market growth in the first nine months of the year. Persistently strong online business and highly positive performance in North and Latin America are driving growth significantly. In addition, Eucerin’s entry into the Polish market represents an advance into one of eastern Europe’s largest markets for dermocosmetics.
Luxury brand La Prairie achieved organic sales growth of 5.5% in the first nine months of the year. This growth was underpinned by an excellent third quarter in which La Prairie recovered from lockdown-related restrictions in the first half of the year. In particular, strong business in China and good growth in the travel retail business were the main drivers of its growth.
In the Healthcare business, which mainly comprises the plaster business with Hansaplast and Elastoplast, sales increased organically by 12.8% in the first nine months of the year. The plaster brands further strengthened and expanded their leading market position. All regions contributed to the growth.