Beiersdorf maintains strong, double-digit growth in third quarter

  • Group: Broad-based sales increase to €6.7 billion (organically +11.1%) in the first nine months
  • Consumer Business Segment: Sales grow to €5.4 billion (organically +11.7%)
  • Organic growth for all brands: NIVEA +10.8%, Derma +25.3%, La Prairie +5.5%, Healthcare +12.8%
  • tesa Business Segment: Sales grow to €1.3 billion (organically +8.3%)
  • Guidance estimates for 2022 raised: organic sales growth of 9 to 10% expected for the Group

Hamburg, October 27, 2022 – Beiersdorf AG continued its successful business performance in the third quarter of 2022, despite a challenging market environment. Group sales rose to €6.7 billion in the first nine months of the year and were up +11.1% year-on-year in organic terms. The Consumer Business Segment saw organic sales growth of 11.7%, rising to €5.4 billion. All regions and brands contributed to the growth. The tesa Business Segment posted significant progress in the first nine months of the year and attained sales of €1.3 billion. Organic growth was thus 8.3%. 

Vincent Warnery, CEO of Beiersdorf: “We retained the strong growth dynamic of the first half of the year in the third quarter and achieved broad-based, double-digit growth rates. We are increasingly reaping the rewards of our actions to make NIVEA an even more global and digital brand. For the first time, our brand icon has succeeded in gaining market share in all categories and regions. For the full year, we are raising our sales guidance while being aware of the economic uncertainties in the fourth quarter.” 

Consumer: Continuous growth in all brands and regions

The core brand NIVEA grew organically by 10.8% year over year in the first nine months of this year. Personal Care and Skin Care contributed equally to this growth. Alongside strong categories such as sunscreen and deodorant, NIVEA also performed impressively in face and body care. NIVEA grew in all regions, especially in emerging markets such as Latin America and India. The brand icon posted significant growth in China, too, in line with an overall recovery in Asia in the third quarter. Additionally, NIVEA has for the first time succeeded in increasing its market share in all regions and categories.

Derma brands Eucerin and Aquaphor saw significant 25.3% organic growth in sales and, moreover, increased their market shares. All regions have recorded double-digit growth since the beginning of the year. This means that the Derma business significantly outperformed market growth in the first nine months of the year. Persistently strong online business and highly positive performance in North and Latin America are driving growth significantly. In addition, Eucerin’s entry into the Polish market represents an advance into one of eastern Europe’s largest markets for dermocosmetics. 

Luxury brand La Prairie achieved organic sales growth of 5.5% in the first nine months of the year. This growth was underpinned by an excellent third quarter in which La Prairie recovered from lockdown-related restrictions in the first half of the year. In particular, strong business in China and good growth in the travel retail business were the main drivers of its growth.

In the Healthcare business, which mainly comprises the plaster business with Hansaplast and Elastoplast, sales increased organically by 12.8% in the first nine months of the year. The plaster brands further strengthened and expanded their leading market position. All regions contributed to the growth.

tesa: Industry division leads growth

tesa attained organic sales growth of 8.3% against a strong previous year during the first nine months of this year. Exchange rate and structural effects had a positive impact and increased the growth rate by 3.5 percentage points. Despite the ongoing delays in global supply chains, tesa was able to grow in both divisions. In the Industry division, the electronics business in Asia, industry trade, and applications for the printing industry contributed to the sales growth. tesa also showed significant recovery in its business with automotive manufacturers. tesa’s Consumer segment also increased its sales in both Europe and Latin America.

Full-Year guidance estimates for consumer and tesa raised

Based on the strong results attained in the third quarter and the good business performance in the current 2022 fiscal year so far, Beiersdorf raises its full-year sales estimates for the Consumer and tesa Business Segments. Given the macroeconomic and geopolitical challenges as well as ongoing price negotiations with retailers, there is a factor of uncertainty related to the business development which is reflected in the range of estimates stated below. Assuming on-going strong markets, performance would be expected at the higher end of the range.

In the Consumer Business Segment, Beiersdorf expects organic sales growth of 9 to 10%. Beiersdorf is heading in the right direction in terms of pricing, is pushing a positive product mix, and continues to press ahead with efficiency initiatives. The company is therefore confirming its guidance of a slight year-over-year increase in the EBIT margin from ongoing operations (excluding special factors) in the Consumer Business Segment.

Due to the significant increase in sales in the third quarter, Beiersdorf is anticipating organic sales growth of 7 to 9% for 2022 as a whole for tesa. Therefore, the EBIT margin from ongoing operations (excluding special factors) will be only slightly below the previous year despite the high levels of raw materials and transportation costs.

The Group anticipates sales growth of 9 to 10% in 2022. The consolidated EBIT margin from ongoing operations (excluding special factors) is expected to be at last year’s level.

9M 2022 Sales Figures at a Glance

Group Sales

Jan. 1 – Sept. 30, 2021
in € million 
Jan. 1 – Sept. 30, 2022
in € million
Change nominal
in %
 Change organic
in %
Americas 1,153
Africa/Asia/Australia 1,818 2,119
5,759 6,730

Consumer Sales

Jan. 1 – Sept. 30, 2021
in € million
Jan. 1 – Sept. 30, 2022
in € million
Change nominal
in %
 Change organic
in %
2,205 2,389
    Western Europe
1,787 1,935
    Eastern Europe
418 454
Americas 981 1,404
    North America
    Latin America


Africa/Asia/Australia 1,420 1,647
4,606 5,440

tesa Sales

Jan. 1 – Sept. 30, 2021
in € million 
Jan. 1 – Sept. 30, 2022
in € million
Change nominal 
in %
 Change organic
in %
583 604
Americas 172 214
Africa/Asia/Australia 398 472
1,153 1,290
Press Contact

Anke Schmidt
Vice President Corporate Communications & Government Relations

Beiersdorf AG
Beiersdorfstraße 1-9
22529 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001


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Dr. Jens Geissler
Head of Investor Relations / Corporate Treasurer

Phone: +49 (0) 40 - 4909 5000


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