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Welcome to… China!

The distance and cultural difference from Hamburg to the next stop on our journey could hardly be greater: Shanghai, one of the largest cities in the world and location of our affiliate Beiersdorf China. In Crystal Zhang from the Talent Development team and Chris Chen from NIVEA Men Marketing two local colleagues take us by the hand to tell us more about the Middle Kingdom. For example, about the polite character of their compatriots and the intensely competitive market in which they are working hard to bring even more shine – not just to NIVEA, but also to local Beiersdorf brands like Slek and Maestro. This is no easy task in a country full of contradictions and whose 1.4 billion inhabitants are spread out across an area that is as large as all of Europe! But in addition to diversity the Chinese market is also extraordinarily dynamic and presents a lot of opportunity making China a pioneer in various areas.

Join us for this journey, meet Crystal, Chris and many other colleagues of Beiersdorf China. 玩得開心 Wán dé kāixīn! (Have fun!)