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Showtime for the next generation

Next generation
The interns together with the cast on set

A unique pilot project at Beiersdorf: five interns from various functions developed a digital ad for NIVEA Shave – and not just as a theoretical dry run. From development to production they were in charge of making the ad.

It was so convincing that it has been put online in Germany. The result speaks for itself – a young, fresh, dynamic ad for NIVEA Shave!

We want to promote entrepreneurial thinking among our young talents, awaken their ambition and challenge them. We absolutely succeeded in doing this with this project.
Jörg Grünwald, VP Global NIVEA Brand Management
We just worked really great together and we were aware of the unique opportunity that we were given. The absolute highlight was the shooting day on set.
Verena Denkard, Intern at Global Advertising
It was incredible to support this young team on this project and watch how they grew over the weeks and were flourished with their own ideas.
Dagmar Janke, Manager Global Advertising

Watch the making-of and join the team on set during the shoot in a Hamburg subway station:

And this is the final NIVEA Shave online clip: