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The next level of storytelling – How AR is lifting up our consumer experience

What is the difference between Virtual and Augmented Reality? How will the technologies develop over the next few years? And what does NIVEA have to do with it? Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, answers these and other questions in our interview on Augmented Reality.

About the editor: Sarah Seitz

Following her online media studies and different internships as well as working student activities in international companies, Sarah recently joined Beiersdorf's Corporate Communications department. Here she supports the Digital Team and is responsible for the realization and implementation of various video productions.

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