They are young, highly motivated and work in Sales,
Shopper Customer Marketing, Controlling, Supply Chain, Digital Marketing and
many more for NIVEA, Hansaplast, La Prairie, 8x4, Labello, and other iconic
Beiersdorf brands – the participants of “Europe's Got Talent”. Similar to the event format's kick-off last year in London, 45 Beiersdorf
talents from 20 countries met in Milan this time to get inspired, exchange
ideas and expand their Beiersdorf network. “This is your chance to test
your own limits and contribute to Beiersdorf's success in a new way. Put
yourself to the test, push your boundaries, and make the most of this unique
opportunity,” Emilie Joubert, host of the event and HR Vice President Europe,
welcomed all participants on the first day. And indeed, it was quite the
promise: the two days were packed with lots of great insights and
inspirations.
Executive Board Member for HR, Zhengrong Liu, emphasized the importance
of promoting and developing everyone's individual talents to get the best out
of every single employee. In another session, Martin Böhm, Chief Digital
Marketing Officer NIVEA, shared insights on creating unique consumer
experiences prepping the participants for this year's business challenge: to
come up with “The next best consumer experience in face cleansing”
for a beauty seeker. A great opportunity for all involved to bundle their creativity
in groups and explore new ideas for the business. Besides, the participants had
the unique chance to get hands-on viewpoints
and insights from CEO Stefan De Loecker on topics such as personal and career
development or the company culture.
Would you like to get a better idea of what the two
days were like? Take a peek into the following video.