Role Purpos

• Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
• Play an important contributing role to build commercial team capabilities, operating effectiveness, team spirit, and collaborative culture across the marketing Team and within the organization.

Key Accountabilities

Financial Dimensions – Finance & Budgeting

• A&P planning & spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.

Marketing Strategy

• Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.

Consumer Understanding

• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager.

Media & Communication Plan

• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness.

Marketing Launch Plans

• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner.
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.

Market Research

• Execute and value add to research projects planned in support of line manager.

Brand Image & Brand standard

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally.

Team Managemen t

• Inspiring, motivate, coaching, develop cross functional team to deliver business objective.
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues.

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner.
• To perform any ad-hoc duties assigned from time to time.