Junior Shopper & Customer Marketing - E-POS manager

Your Tasks

For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin. Join this world of care and start your career in an environment that offers you the freedom to drive our international business with your entrepreneurial spirit. Shape your professional future from day one and explore our collaborative culture with smart, courageous teams that all share one exciting goal: developing skin care products of the next generation.

To strengthen the Eucerin team in, based in Brussels,  we are looking for a Junior Shopper & Customer Marketing - E-POS manager.

In this exciting role, you will be responsible for Shopper Activation and Category Management within the pharmacy channel for Eucerin (Online and Offline) together with the Senior S&CM and E-POS Manager.

Your main responsibilities will include:

Drive POS (point of sales) through Shopper Activation:

  • Create the best in class in-store shopper activations and maximize the offtake on Eucerin across all available shopper marketing media by using data & insights
  • Set-up pre- & post analyses on promotional activities & support on promo forecasting
  • Develop & plan sales / merchandising tools for Eucerin in collaboration with internal stakeholders (Marketing, Sales, Detailing for example in A-teams)
  • Prepare Sales Book together with internal stakeholders (Marketing, Sales, Training)
  • Work with Procurement to ensure promotional packaging & POS reaches all markets within agreed timelines
  • Work closely with Demand Planning and VAS team to ensure product & promo availability
  • Closely monitor promo process through bi weekly promo meeting steering

Drive E-POS:

  • Creation, design and implementation of online advertising material for e.g. online shops, landing pages and newsletters for product launches / promotion for e-retailers and eCommerce platforms
  • Screening and continuous maintenance of content at e-POS, e-retailers and/or eCommerce platforms
  • Future-oriented optimization and further development, but also new development of digital assets
  • Continuous analysis of the market and competitors, e.g. to be inspired by new trends
  • Support of the E-Commerce team in the implementation and control of analyzes and evaluations as well as the derivation of future-oriented measures
  • Planning, validation and coordination of the various campaigns
  • Interface management to the areas of digital marketing, trade marketing and eCommerce, as well as to external agencies

Category Management & data analysis:

  • Use data & insights and pro-actively optimize assortment ranking, distribution, shelving and go to market plans within Beiersdorf customers together with Senior
  • Develop & lead implementation of brand planograms with period updates & must stock list (MSL)
  • Develop tailor-made customer planograms
  • Deliver support on distribution & shares gap analyses
  • Prepare monthly reports – Iqvia (sell out) /NS (sell in) analysis & reporting

Your Profile

What it takes to join us?

  • University degree or similar (Sales, Business Administration, Marketing,...);
  • A first experience in Marketing / Trade Marketing / Category Management / E-content is a plus;
  • Excellent communication skills (written & verbal) in Dutch - English - French
  • You ideally have knowledge of SEA / SEO;
  • Experience in the creation of digital assets is a big plus;
  • Creative mind with analytical skills;
  • Resilient, can-do & self-starter mentality
  • You are a team player, taking initiatives but also capable of working autonomously
  • Skilled in graphic design & agency steering

Why Beiersdorf?
A great place to work: pure and simple. Besides offering you a challenging role & growth opportunities, you will also receive a competitive salary package & fringe benefits:

  • Hospitalization insurance & pension scheme contribution
  • Meal vouchers
  • 32 holidays
  • Bonus scheme
  • Flexible working hours & 2 days of homeworking
  • Many more!

We know that feeling good starts on the inside. That means making people happy, from our consumers to you. Together, we work the magic that turns complex science into easy to-use products: but look beyond the formulas and you’ll find a great place to work, combining care, collaboration and pure performance to create brands that are trusted by millions.
We care for your uniqueness. All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and will not be discriminated against on the basis of disability.

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Belgium / Brussels
SA Beiersdorf NV
Job ID: