During the internship, the selected candidate will work closely with the Marketing team and the assigned tutor, actively contributing to the following activities:

• Support in the development and execution of the marketing plan, with a focus on promotions, launch strategies, and the implementation of a 360° communication plan.
• Definition of key product benefits, creation of dedicated communication materials, and updating of product technical specifications.
• Development and adaptation of point-of-sale materials, in line with brand strategy and promotional activities.
• Monitoring and analysis of market performance and competitive landscape, both from a quantitative perspective (sell-in & sell-out data analysis) and a qualitative one (e.g. activations, promotions, new product launches).
• Preparation of presentations to support marketing activities.
• Maintenance and updating of product-related information on the corporate website.
• Support in the development of digital marketing plans, with a particular focus on influencer marketing.
• Ongoing collaboration with Trade Marketing, Sales, Digital, and Medical Training teams to ensure a synergistic and integrated brand approach.