CARE CHANGES EVERYTHING.

Brand Manager, NIVEA

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Job Details

Contract Type:: Unlimited / Full-Time
Country / City:: United States / Stamford, CT
Company:: Beiersdorf Inc.
Job Function:: Marketing / Market Research

Your Tasks

Leads development of NIVEA’s HBL Marketing Plan to achieve top line sales, profit and market share. Works on go to market strategies and activation opportunities, developing strategic business recommendations with Senior Brand Manager.
Cross-functional team collaboration with strong brand stewardship and project management (day-to-day business and execution of the innovation pipeline)
Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business.
Strategic analysis of consumer in-market trends and competition performance to derive conclusions for a winning product strategy & execution. Feed insights into development of global strategy and innovation pipeline.
Manage innovation pipeline localization: including launch strategy and partnering with sales strategy & category management to develop winning strategies, sell-in stories for customers and volume commitments.
Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners. Work closely with Supply Chain, R&D and legal on project implementation.
Partner with Shopper & Customer Marketing/Revenue Growth Management/Sales Strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
Development of presentations showcasing business to various audiences and executive teams
Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Your Profile

BS/BA in Science-based degree and/or Marketing (MBA a plus)
Minimum 5+ years brand management/marketing experience (consumer packaged goods preferred)
Passionate individual with an entrepreneurial spirit and desire to grow the business
Proven track record of driving brand growth with limited investment and resources
Strong strategic, analytical, and problem-solving skills
Strong collaborator who can lead and influence cross-functional teams to drive business projects and results
Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management
Must have strong communication, presentation and interpersonal skills
Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others
Creative thinking and flexibility - ability to multitask in a fast-paced environment
Digital and e-commerce experience is a plus
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus

Additional information

ADDITIONAL INFORMATION:

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America - Recent Awards

Winner of Comparably's Award for Best Company Outlook (2021, 2024, 2025)
Winner of Comparably's Award for Best Company Work Life Balance (2025)
Winner of Comparably's Award for Best Company Culture (2023, 2024)
Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
Winner of Comparably's Award for Best Company Perks and Benefits (2024, 2025)
Winner of Comparably's Award for Best Company for Happiness (2022,2023, 2024, 2025)
Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
Winner of Comparably's Award for Best Sales Team (2023, 2024, 2025)
Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023, 2025)
Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably:https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

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About Beiersdorf

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
Flexible teams that enjoy a challenge and the ability to make an impact
A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
A culture that lives by its core values of care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on-site)

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for

A dynamic marketer to lead the NIVEA Body and Cremes portfolio, developing and implementing brand strategy & marketing plans to accelerate profitable growth. This position reports to the Senior Brand Manager, NIVEA HBL & LIP and is based in Stamford, CT.

Further information can be found within our privacy policy . The complete addresses of our affiliates can be found here.

YOUR BENEFITS

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Buddy and Mentoring

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International Work Environment

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Flexible Working Hours

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Attractive Salary

Buddy and Mentoring

International Work Environment

Flexible Working Hours

Attractive Salary

Get to know: Maureen

Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.

Marketing

Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!

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CARE CHANGES EVERYTHING.

About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do – and it’s what differentiates our company from our competitors.

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OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture.

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Application Process

All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.

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