Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Mexico / Ciudad de Mexico
- Company:
- Beiersdorf México, S.A. de C.V.
- Job Function:
- Sales
Your Tasks
Role Purpose:
The In-Store Excellence Manager within the Shopper & Customer Marketing team has two main responsibilities: (1) to develop and manage the execution tracking capabilities (Picture of Success) for initiatives planned by the Shopper & Customer Marketing team, and (2) to develop the POSM and VAS strategy for all Beiersdorf Brands
Main Accountabilities:
Store Execution:
Have a store-back mindset in all programs and workstreams.
- Win the Shopper: Develop quality content for the cluster in WTS content.
- Trax: Work with Activation markets to set up KPIs. Work to identify gaps and put local actions plans in place.
- Top stores: Work with Top Store program
- Suppliers: Responsible for managing the relationship with suppliers such as Trax, Storecheck and Win the Shopper (sending KPIs and receiving reports).
- Sales Incentives: Support on incentives program definition and follow up
- Field immersion: Do structured trade visits to verify retail context and collect information / insights about execution, trends, and competitors.
POSM
- POSM: Work together with POSM coordinator and S&CM Categories in order to generate POSM Materials for all categories and retailers.
- PICOS: Customize all regional POSM from PICOS for Latam / local customers
- Insights: Build, collect and communicate insights by Category/ Channel.
VAS
- VAS strategy and implementation development
- Responsible on financials and performance
Your Profile
Knowledge, Skills and Experience:
- University Degree or comparable
- Strategic Thinking
- Thinking ahead
- High level of analytical skills
- Results Driven
- Leadership
- High Collaboration
- Excel knowledge (intermediate/advanced)
- English (Advanced)
-
At least 3 years of experience in marketing, sales, Shopper or trade
marketing. - Market information knowledge (Nielsen Scantrack, Nielsen Retail Index, ISCAM)
- Trax Retail Management
Additional information
This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Name Line Manager. Your responsible recruiter is Fernanda Galán. Please apply online via the Beiersdorf Intranet until Datum, 2022.
