Regional Media Planning Lead EUNA (all genders)

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

The Regional Media Planning Lead EUNA is part of the Regional EUNA Media & Digital team. This role is responsible for delivering our regional integrated media & activation strategies and driving our digital excellence agenda. As a regional team we work in collaboration with our MUs to deliver cut through excellence in activation plans. This role will partner with MUs, media, digital, content and data & analytics as well as our category and brand teams to deliver one integrated activation process leveraging our marketing tools through an integrated media & content model. The role is accountable for continually develop and refine our integrated brand and precision media strategies for Beiersdorf.

Responsibilities include:

  • Regional Media Excellence & Strategy Development:
    • Ensure strong and creative regional integrated activation strategy development across precision marketing and brand media in line with local market category and brand priorities
    • Deliver strategic regional audience strategy that deliver growth.
    • Collaborate with regional & local marketing as well as e-commerce to ensure performance marketing is fully embedded in regional media agencies strategic planning and execution
    • Lead regional media & digital KPI setting and tracking agenda in partnership with the data & analytics team with the view to maximize media effectiveness and efficiency and overall media ROI
    • Drive and accelerate digital media excellence adoption by scaling fundamental media principles,  and breakthrough category communication strategies across digital channels
    • Upscale media & content integrated operating model across brands and markets with the view to optimize internal and external resources, as well as media investments
    • Upskilling within Beiersdorf of integrated activation strategy and planning in close partnership with markets, global media & digital teams and agency partners
    • Develop and deliver a best practice sharing agenda across strategy development and digital media
    • Foster innovation and creativity within global and local marketing teams and with media platforms
  • Regional Media Relationships & Partnerships
    • Foster strategic partnerships with regional media planning agency teams
    • Foster strong media agency & digital/tech partner relationships in collaboration with e-commerce, IT, procurement and rest of the digital & media team regionally and globally
    • Contribute to the annual evaluation of strategic regional agency partners

Your Profile

If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

To be successful in this role, it is required of you to have:

  • Experience in media management (10+ years) with strong understanding of media & digital functions at global, regional and local level
  • Experience in developing integrated activation programs at a global/regional and local level with specific focus on digital
  • Strong understanding of media buying and how this relates to media strategy and planning
  • Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix organization
  • Have an in-depth knowledge about the evolving media landscape and changes in consumer habits
  • Experience in managing external partnerships with agencies
  • Demonstrating excellent communication, strategic & analytical skills and thinking and a growth mindset
  • Fluent in English

Location: Hamburg or another affiliate in the region

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
Country / City:
Germany / Hamburg
Beiersdorf AG
Job ID: