Strategy

• Define marketing strategy of NIVEA Personal Care categories in Thailand
• Identify new opportunities in the markets to drive core portfolio of the responsible brands while makes it harmonized and profitable for holistic Thailand.
• Understand market landscape, categories, consumer, competitors to deliver right
  portfolio.
• Lead the Thailand portfolio harmonization process and drive efficiency across markets
• Represent Thailand and define the markets’ key opportunities to provide insight to Global and Regional team in order to deliver the relevant innovations and Communication materials for Thailand market.
• Lead Category’s NPD business validation, Thailand top down target, Thailand campaign list, Thailand communication development. Consolidate local markets’ input to feedback Global and Regional team

Business Management

• Drive and own annual marketing plan (PMP), annual marketing financial plan (ABP) and A&P for total Personal care Thailand
• Own Thailand A&P of NIVEA DEO, NIVEA MEN
• Lead and drive the business with the entrepreneur mindset to achieve company’s goals. Be vigilant and decisive to make change in plans in order to overcome uncertain competitive environment e.g. COVID crisis, new operating model, new competitors in the market, etc.
• Work with Media & Digital Agencies to get the right media strategy, consumer journey at
  the optimized spending level that deliver business’s goals.
• Supervise direct reports to drive day-to-day business including analysis, precision marketing, marketing launch plan execution

Team

• Lead and supervise high-caliber team of up to 5 people
• Set annual individual priorities for team members that are relevant to company’s priorities, categories’ priorities and their own development.
• Align and set team members development plan and regularly monitor for the progress.
• Discuss and supervise for team members career development and opportunities