At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose
Drive Sales, market shares and enforce medical positioning of Eucerin and Hansaplast by developing effective business strategies and executing focused activity programs to deliver agreed targets. Steer regional key accounts and ensure best in class execution of product launches and activities. Ensure distributors implement Eucerin and Hansaplast’ s strategy.
Main Accountabilities
Strategic Responsibilities:
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Develop and implement country Commercial strategy in collaboration with Marketing, S&CM, Medical, and eCom teams.
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Plan and execute the annual activity calendar, including promotions, activations, and new launches.
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Review and uphold pricing policies; share best practices across MENA & MEA.
Distributor Management Excellence:
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Align annual JBPs and KPIs with distributors to ensure strategic alignment.
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Enhance transparency and efficiency in the Distributor’s Value Chain, fostering strong partnerships.
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Lead forecasting processes to maintain productive stock levels and higher accuracy.
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Oversee financial hygiene of distributors, ensuring compliance with payables/receivables.
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Organize periodic review meetings, including T2T sessions.
Key Retailer Partnerships:
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Implement and monitor the Key Accounts Management Framework for distributor sales/KAs teams.
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Build direct relationships with top Key Accounts, executing Joint Business Plans and maintaining regular engagement at all levels.
eCommerce Business Development:
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Collaborate with the eCommerce team to drive and scale up business in KSA, managing Pure Play and Multichannel efforts.
Excellence in Execution (In-Store):
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Ensure top-notch in-store execution aligned with regional guidelines.
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Implement sales streams (TRAX, RE Mapping, AVC, RGM) effectively.
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Build relationships in top stores to transform them into Perfect Stores.
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Optimize distribution, assortment, and visibility across pharmacies.
Marketing and Medical Execution:
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Execute campaigns according to the outlined calendar.
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Gather market feedback from pharmacists, derms, and retailers.
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Enhance derm and pharmacist engagement by managing the Medical Rep team with Regional Medical support.
Administrative Responsibilities:
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Track IMS and stock levels to ensure rotation and efficient ordering by SKU, in collaboration with Supply Chain.
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Submit distributor orders per company policy and coordinate with Supply Chain for exceptional customer service.
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Ensure compliance with company norms and regulations, reporting any irregularities to management.
Budgeting and Control:
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Oversee Trade Allowance, Value Chain, and Marketing budget allocation in alignment with relevant teams.
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Ensure budget utilization through audits, documentation, and adherence to agreements.
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Support Accounts in timely claim submissions and processing.
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Monitor and ensure timely settlement of distributor payments and claims.
Communication:
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Serve as the primary contact with distributors and consultant to the trade.
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Track and document competitor and trade activities, communicating insights to stakeholders.
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please contact our recruiter […] every […] between […] and […] am via the telephone number […].
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf
