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Ecommerce Performance Marketing Manager (f/m/d)

Your Tasks

Develop performance marketing excellence across Europe with focus on Amazon
- Works with local markets to drive execution of user acquisition campaigns that support BDF’s growth initiatives while meeting budget requirements by close cooperation with local country marketing teams
- Ensures the countries perform at highest possible potential of sales formula, by maximizing conversion all along the funnel through effective use of performance marketing
- Guides countries to manage their marketing investment budget and maximize returns on advertising and promotional activities across retailer.com
- Sets up solid KPI framework with business thinking and apply to marketing strategies
- Uses expertise and learnings from Amazon to drive performance in other retail partners
- Takes the lead on finding new and innovative ways to expand eCommerce business, in and out of Amazon platform driving efficiencies, across the different markets.
- Works closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimization and analysis on channel performance to identify key levers and opportunities for improvements.
- Defines the performance marketing strategy on Amazon and select retailers including off-site platform media channels (in conjunction with digital marketing), their execution and creative testing
- Ensures proper tracking, attribution, automation and optimization
- Proactively shares performance reports, analysis and insights on the channel, that lead to A/B testing in the markets to generate better conversion across the funnel.
Ensure media excellence is established and documented for adaption with other eCommerce customers across the region
- Partners with countries and European digital marketing team to design strategies/guidelines to drive online traffic to e-platforms & e-retailers, track conversion rates and make improvements in consequence by improving the design / content and user experience
- Internally upskills & educates eCommerce and digital teams on the fundamentals of media planning and advise on briefings and media strategy to aid the group.
- Drives performance KPIs and customer base, establishing strong communication means to help the rest of the organization understand and leverage the channel.
- Leads the markets, external agency teams, media partners and others to co-work effectively
- With eSCM and digital marketing teams, advises on full-cycle execution of campaigns with varying objectives across all relevant social media channels, to drive retailer.com sales

Your Profile

EDUCATION & EXPERIENCE
- Relevant work experience (minimum 5 years) in Amazon, sophisticated Pureplay Retailer, agency (Digital, eCommerce) or a client-side Performance Marketing role
- Experience in Performance Marketing: Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning
- Profound knowledge of eCommerce off-platform media and online execution

COMPETENCIES
- You defend media choices both analytically and critically taking all business objectives and marketing goals into consideration
- You are curious and passionate about ecommerce and Digital Marketing and the interaction of the different channels
- You combine strong analytical and Financial skills with a data driven mindset and practical experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics)
- You are excited about the rapid evolution of (marketing) technology and thrive to develop and enhance knowledge, skills and experience (Experience with attribution modelling is a plus)
- You logically synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
- You have strong leadership skills and experience to turn actionable insights into execution
- You use your entrepreneurial & hands-on mindset to rethink existing structures and achieve innovative results
- You put our consumer and customer needs into the center of your (targeted) actions
- You enjoy working in a team, exchanging thoughts and convincing others of your ideas
- You show a high level of energy, initiative and commitment

ADDITIONAL INFORMATION

You are welcome to apply without a cover letter. If you would like to attach a cover letter, please upload it with your resume. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates.  

If you have any questions, please contact our recruiter Nina Schwanke every Wednesday between 10 and 11 am via the telephone number: +49 40 4909 4956.

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
11/1/2021
Country / City:
Germany / Hamburg
Company:
Beiersdorf AG
Job ID:
9900