Develop performance marketing excellence across Europe with focus on Amazon
- Works with local markets to drive execution of user acquisition campaigns that support BDF’s growth initiatives while meeting budget requirements by close cooperation with local country marketing teams
- Ensures the countries perform at highest possible potential of sales formula, by maximizing conversion all along the funnel through effective use of performance marketing
- Guides countries to manage their marketing investment budget and maximize returns on advertising and promotional activities across retailer.com
- Sets up solid KPI framework with business thinking and apply to marketing strategies
- Uses expertise and learnings from Amazon to drive performance in other retail partners
- Takes the lead on finding new and innovative ways to expand eCommerce business, in and out of Amazon platform driving efficiencies, across the different markets.
- Works closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimization and analysis on channel performance to identify key levers and opportunities for improvements.
- Defines the performance marketing strategy on Amazon and select retailers including off-site platform media channels (in conjunction with digital marketing), their execution and creative testing
- Ensures proper tracking, attribution, automation and optimization
- Proactively shares performance reports, analysis and insights on the channel, that lead to A/B testing in the markets to generate better conversion across the funnel.
Ensure media excellence is established and documented for adaption with other eCommerce customers across the region
- Partners with countries and European digital marketing team to design strategies/guidelines to drive online traffic to e-platforms & e-retailers, track conversion rates and make improvements in consequence by improving the design / content and user experience
- Internally upskills & educates eCommerce and digital teams on the fundamentals of media planning and advise on briefings and media strategy to aid the group.
- Drives performance KPIs and customer base, establishing strong communication means to help the rest of the organization understand and leverage the channel.
- Leads the markets, external agency teams, media partners and others to co-work effectively
- With eSCM and digital marketing teams, advises on full-cycle execution of campaigns with varying objectives across all relevant social media channels, to drive retailer.com sales