Digital & Media Manager Health Care (f/m/d)

Your Tasks

  • Lead holistic digital and media operations and combining traditional and new communication channels as well as driving excellence in retail media with the clear ambition to be Best in Class
  • Operating with clear metrics and KPIs in place to drive brand and sales objectives and pioneering digital-first Hansaplast communications and media planning
  • Cascade the global digital and media strategy for Hansaplast to a winning local strategy
  • Define relevant media touchpoints and platforms in line with brand strategy and KPIs and continuously improve brand presence
  • Set up activities and define priorities based on brand and business objectives
  • Provide the business with an in-depth understanding of the cross-media landscape
  • Lead and manage media processes including campaign performance analysis, brand safety principles and tracking
  • Ensure that media buying delivers within the contract scope
  • Ensure impactful digital activations and initiatives to deliver market share uplifts
  • Consult the brand managers to define priorities, scope and implementation of media campaigns
  • Proactively push the digital transformation process with the help of agency expertise, global know-how and country exchange
  • Selection, briefing and strategic steering of all media and digital agencies
  • Responsibility for the digital marketing budget

Your Profile

  • Undertaken the role of Digital and Media Manager or similar with a strong level of experience in this area and preferably in similar industries
  • Experience in relation to contract negotiation and management and building effective cross media campaigns
  • Exposure to holistic media buying (either from client or agency side) as well as digital media, data driven digital and media planning and programmatic landscape and tools
  • Experience in development and implementation of digital strategies and digital brand management
  • Know-how relating diverse digital marketing touchpoints: Websites, CRM, Newsletters, Social Media, Search, Mobile, Content and Performance Management
  • Ability to build trusted relationships whilst utilizing strong influencing skills to successfully manage and support stakeholders
  • Fluent in German and English


You are welcome to apply without a cover letter. If you would like to attach a cover letter, please upload it with your resume. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates.  If you have any questions, please contact our recruiter Nina Schwanke every Wednesday between 10 and 11 am via the telephone number: +49 40 4909 4956.


If you are excited to learn more about what it is like to work in our Health Care team, please watch our video. 

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
Country / City:
Germany / Hamburg
Beiersdorf AG
Job ID: