Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Thailand / Bangkok
- Company:
- Beiersdorf (Thailand) Co.
- Job Function:
- Sales
Your Tasks
The role of the Revenue Growth Manager (Lead) is to maximise revenue and profit by delivering the right assortment at the right price in the appropriate channel through the development (following consultation with Category / Marketing / Sales teams) of commercial strategies by channel and category.
There are three major functions to this role:
• Runs comprehensive analyses of price, promotions, mix, and TTC across the NIVEA&Eucerin portfolio and all categories to identify opportunities for revenue and profit growth,
• Defines recommendations and estimated impact to Beiersdorf and the retailer and develop the executional roadmap and action plan including sell-in stories for retailers for RGM lead initiatives,
• Drives RGM implementation across MU ASEAN and locally via enabling analytical deep dives, active leadership within the organization, and ensuring delivery.
Pricing - Owns effective pricing execution locally (on-time and right pricing with active market monitoring) and gatekeeps excellence in pricing execution across ASEAN. The objective is to set pricing and inform potential moves through a deep understanding of the overall category, trends, and Beiersdorf’s evolution.
Promotion Management
- Leads the center of excellence for ASEAN in order to deliver efficient promo management (right promotions to accomplish both competitive advantage and profitability) via a hands-on approach.
Mix Management
- Manages landing of optimum level of profitability delivered through right mix (product and customer) and its integration into customer planning across ASEAN.
Lead & Activation
• Navigates matrix organization to deliver full RGM execution across ASEAN,
• Continuously in contact with Activation markets to fully understand the market dynamics and intervene/support promptly when required,
• Runs monthly meetings with Activation markets to gatekeep RGM execution,
• Be part of local S&CM team as the owner of and sole contact for all RGM practices within the organization (ASEAN).
Your Profile
- Bachelor's or Master's degree in business, Finance, Marketing, Economics, or a related field.
- The ideal candidate will have at least 2 years in RGM (Revenue Growth Management) Revenue Growth Management, Sales Strategy or Commercial Strategy
- Total 10 years of working experience of Category Management / Trade Marketing and /or Account Management experience in FMCG environment in ASEAN market including Thailand are preferable.
- Understands the financial impact of sales decisions on business profitability and growth.
- Proven track record of driving profitable revenue growth through strategic pricing, trade spend management, and market analysis.
- Previous experience working with cross-functional teams, including sales, marketing, and finance, to develop and implement revenue growth strategies.
- Revenue and Profitability Analysis: Ability to analyze and leverage data to optimize pricing, promotions, and trade terms.
- Ability to quickly adapt to changing market conditions, customer needs, and trade marketing strategies.
- Proactive and self-driven with the ability to work independently and as part of a team.
- Advanced Microsoft Excel skills (pivot tables, VLOOKUP, etc.)
- Analytical mindset with a problem-solving approach.
- Fluent in English
