Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Romania / Bukarest
- Company:
- Beiersdorf Romania s.r.l.
- Job Function:
- Sales
Your Tasks
- Steer RGM levers with focus on pricing and promo
- Develop and implement promo strategies to maximize ROI and improve competitiveness
- Develop guidelines and guardrails for promotional planning by category, customer/ channel
- Responsibility for approving promotions beyond recommended thresholds
- Establish promo evaluation standards and ensure insights are translated into future plans
- Follow up competition promo activities and propose action
- Analyze trade promotion effectiveness and optimize promotional investments
- Optimize the trade spend allocation & the profit pool to drive win-win customer strategies
- Lead portfolio pricing strategy (including shelf price and price ladders) across channels to deliver profitable growth and protect brand equity. Own key pricing governance frameworks (e.g., NSP, TTC and floor prices), monitor profit pools and value corridors, and steer pricing recommendations and execution discipline
- Utilize market data, consumer insights, and competitor analysis to identify growth opportunities
- Identify shopper occasion white spots, affordability and premiumisation opportunities and drive right sizing per channel
- Work closely with Sales, Marketing, and Finance teams to ensure RGM strategies are effectively implemented
- Continuously monitor market trends, competitor pricing, and promotional activities
- Defines MSL by sales channel (must stock list)
Your Profile
- Bachelor’s or Master’s degree in Business, Finance, Marketing, or a related field
- The ideal candidate will have 3+ years in RGM (Revenue Growth Management), Sales Strategy or Commercial Strategy in FMCG environment
- Understand the financial impact of sales decisions on business profitability and growth
- Proven track record of driving profitable revenue growth through strategic pricing, trade spend management, and market analysis
- Proficiency in Excel, Power BI, Nielsen - Ability to work in a fast-paced, dynamic environment with a results-driven mindset
- Excellent communication, stakeholder management, and influencing skills
- Analytical mindset with a problem-solving approach
- Fluent in English
