At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
At NIVEA MEN BLU we aim to move to a fully integrated experience for our consumers across all touchpoints. Our ambition is to build a data driven eco system with the aim to recruit new consumers as well as to engage our loyal base. The overall content strategy is playing a major role for the brand experience and how we engage with a much younger target audience.
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Define the content strategy: to engage men via their different passion points (e.g. football).
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Create relevant content: create engaging content for our consumers and define key occasions throughout the year for an ongoing conversation.
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Digital first: high focus on all digital channels (website, social media, dCRM,) and pioneering possible new platforms (TikTok, Snapchat, Pinterest).
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Data driven approach: use common digital media KPIs to evaluate the user journey in real time and use this to optimize our experience immediately.
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Strong collaboration with the regions and potential lead markets to set up pilots first, learn from it and then scale up.
ADDITIONAL INFORMATION
At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. If you have any questions, please contact our recruiter Judith Stoll every tuesday between 2 to 3 p.m. (UTC+2) via the telephone number: +49 40 4909 4956.
