1)The Shopper & Customer Marketing Executive is responsible for the first-in-class presence of  portfolio at the Point-of-Sale (POS) and at consumer activations in the assigned territory.

2)He/she takes care of coordinating, executing and monitoring the implementation of POS materials in the General trade and modern trade channel.

3) Extensive knowledge of the brand, the category and competitors’ activities from systematic market research and continuous market screening.

4) Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar

5) Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager.

6) Selecting and eventually contracting a set of capable agencies for creation,production and implementation of POS-material and services in collaboration with the S&CM team based out of HO.

7) Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO

8) Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy. Clear focus and implementation of the guidelines provided by Global S & CM

9) Collaborating extensively with the Sales team (GT and MT)