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Brand Manager

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

RESPONSABILITIES

  • Develop and implement local brand strategy and realize complete marketing mix the brand Eucerin;
  • Develop annual business plans including VMS, net sales and budget forecasts;
  • Successfully plan, implement, and maximize product launches, relaunches, brand activation and campaigns;
  • Lead the Go to market strategy and implementation in close alignment with Sales;
  • Define assortment strategy, pricing, and distribution;
  • Develop and implement promotion strategy and all BTL activities;
  • Develop all POS materials, sales materials for sell in via sales representatives;
  • Develop communication & media strategy & execute media plans to meet brands objectives with focus on digital activation & excellence;
  • Create online consumer journeys and plan and implement integrated marketing communications and 360° digital campaigns;
  • Conceptualize and implement PR and influencer activities with help of a dedicated agency.

KNOWLEDGE & EXPERIENCE

  • Several years (+3 years) of professional experience in brand management within the FMCG and/or pharmacy sector;
  • Passion for the cosmetics industry, trends, new products and consumer behavior;
  • Expertise in digital marketing - professional and/or personal;
  • Independent, proactive, and creative approach as well as advanced analytical skills;
  • Team player with the ability to perform under pressure and in a complex matrix structure;
  • High level of ownership and a self-starter mentality with drive and motivation;
  • Positive, can-do mindset with an agile approach to work;
  • Excellent communication and presentation skills;
  • Very good English skills, both written and spoken.

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

 

Job Details

Contract Type:
Unlimited / Full-Time
Department:
BU Pharmacy RO
Country / City:
Romania / Bukarest
Company:
Beiersdorf Romania SRL
Job ID:
16481
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