In this role you will be responsible for defining the categories strategy and translating it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, by in-depth categories analysis and shopper understanding using all the relevant data & sources of information.

Your tasks:

ASSORTMENT & DISTRIBUTION:

• Define the ideal assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture
• Identify assortment opportunities based on in-depth market and shopper analysis
• Define the must win channels for innovation and set the distribution targets

PROMOTIONS & PRICING:

• Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depths by category
• Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance
• Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate
• Influence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics, and frequency to ensure the delivery of key brand and retailer promotional objectives
• Evaluate current pricing strategies and define areas for improvements
• Constantly track competitors pricing and translate insights/learnings into clear recommendations for Beiersdorf
• Develop in close co-operation with Marketing, Sales & Finance the pricing strategy of new products
• Define based on pricing analysis in the category & financial KPIs the new annual list prices