To increase digital sales for Brands. It’s supposed to measure, monitor, analyze and compare competitive landscape; understand with clear perspective, ecommerce objectives and vendors/client’s needs. Should have multitask profile and also natural affinity with tech platforms. Also must report and create actionable reports that helps Sales & Marketing departments in order to recommend the proper and effective campaigns to increase sales and online MS
Strategy & Planning
Overall e-Retailers Strategy on a National basis – ABP process Focus on Amazon, Mercado Libre and last milers
Responsible for the planning and implementation of the customer promotion plan which is in line with the objectives within the promotional strategy and guidelines
Customer Promotion, planning, general administration, trade terms, define how to spend trade investment budget to maximize growth and conduct effective negotiations. Translate plans into a solid annual Sales Forecast.
Trade partnerships which aims to maximize sales and profit by satisfying consumer and shopper
Knowledge digital marketing in order to execute and implement campaigns within customers
Accountable for customers Sales, Volume and profitability KPIs.
Negotiation & Administration
Portfolio definition, update and aligned with business strategic priorities
Capitalize business opportunities with SVS services and promotional activities
Manage the daily interactions with accounts. Administration of trade spend, receivables, etc. Solving ad-hoc account issues.
Align promotional strategy with communication in the different customer platforms and purchase digital campaigns
Communicates customer requirements internally in a solution-oriented manner, considering BDF Prerequisites.
Ensures an appropriate business relationship across the customers
Establishes a (joint) business plan, sets challenging customer-oriented goals and measures and monitors
KAM capabilities development. Leads, encourages and motivates end to end team