• Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
• Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
• Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
• Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
• Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
• Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
• Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
• Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
• Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.
Media Planning & Activation Coordination
• Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.
• Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.
• Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.
• Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.
• Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.
• Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.