Senior Brand Manager - Skincare

Beiersdorf is a leading international skincare company, with 2 major brands in Thailand, NIVEA and Eucerin. At Beiersdorf, we work as ONE team to deliver the best skin care solutions and also take initiative beyond skin care to all aspects of our communities, society, and environment. We unite our strengths to reach further and seek new ways to soothe the sore spots in people’s lives.

Your Tasks


  • Take an ownership in driving sustainable growth of the responsible brands/products.
  • Manage brand P&L.
  • Monitor business performances, suggest and execute appropriate actions.
  • Lead local strategy planning (Brand plan).
  • Supervise brand manager to ensure excellent in market execution.


  • Lead in define issues/opportunities/drive category’s growth with cross-functional team for Thailand
  • Consistently monitoring and analyzing business performance, market situation and competitors for monthly business review meeting
  • Own Marketing Budget for Thailand
  • Own & Manage P&L performance
  • Prepare reports to monitor / evaluate key brands performance
  • Provide insightful creative comments to Regional/Global marketing team.
  • Supervise brand manager, ensuring excellent campaign execution, transcreation , or adaptation.
  • Works closely with SCM, Sales, Supply Chain, Finance to deliver launch and re-launch activities


  • Work with Media & Digital/ Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver business’s goals.
  • Partner with Digital team to drive Precision Marketing implementation.
  • Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI
  • Work with SBM ASEAN for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function
  • Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing

Your Profile

  • Master Degree or Bachelor Degree in Marketing, Business Administration, and other related fields.
  • At least 5-7 years experiences as Product / Brand Manager in multinational FMCG companies.
  • Strong analytical, project management, strategic thinking skills.
  • Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill
  • Very good command in English both spoken and written
  • Good computer literacy

Additional information

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500.  (Remotely Working from home could be applied)

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
Country / City:
Thailand / Bangkok
Beiersdorf (Thailand) Co.
Job ID: