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Trade Marketing Coordinator

Your Tasks

Role Purpose:

Develop and coordinate the brand strategies at point of sale for the different channels, ensuring an excellent execution at POS for region aligned with MKT & Sales.  Based on analysis and trends of the Shopper & Market, giving support to achieve Net Sales, Market Shares & profitability objectives.

Main Accountabilities:

  • Define and develop the strategy for each channel, based on the brand strategies guidelines. Ensuring an integrated support (ATL & BTL).
  • Ensure excellent execution at POS (strong call to action relevant for the shopper), based on brand guidelines (quote, create materials, follow up design)
  • Generate and implement the annual plan to encourage growth of the different brands, working with multifunctional teams (Marketing, Sales & Supply Chain).
  • Supervision of Promotional Plan (On packs). Implement guidelines on promotional strategies and analysis
  • Manage & control the marketing budget for POS support, ensuring a positive ROI and a correct implementation (100% at the end of the year).
  • Support the commercial team to develop and implement tactical actions, ensuring a quick reaction in the market.
  • Sales tracker follow up with Pharmacy analysis in each country.
  • Distribution implementation for Eucerin and follow up Trax for Hansaplast
  • Ensure training program and execution for Dermoadvisors,  Pharmacy Advisors, e-learning and local platforms with Detailing collaboration.
  • Align country Dermoadivsors/ Supervisors  KPI´s to ensure positive ROI
  • 360° meetings for each country
  • Ensure POS execution in Dispensing model and propose detailing forecast for dispensing in GT,SV,DO,HN

Your Profile

Knowledge, skills and Experience:

  • Engineer (Chemical/Industrial)
  • 5 or more years of experience in Trademarketing & Sales areas.
  • Knowledge of the different distribution channels, mainly Drug Channel (Pharmacies).
  • Analytical, result oriented, team work with strong leadership.

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
4/15/2024
Country / City:
Costa Rica / San Jose
Company:
Beiersdorf Costa Rica
Job ID:
15352