Your Tasks
Main Accountabilities: The Channel Manager leads customer strategy and portfolio management, key account, and distributor management to achieve sales and distribution objectives.
Roles & Responsibilities
Strategy and business planning of Top Key customers/Channels and Distributors
• Leads joint business plan with top retailers to identify win-win strategy and align priorities
• Collaborates with internal and external stakeholders to meet account performance objectives and customers’ expectations. Effectively communicates strategy, business decisions and directions as determined by Management team
• Defines and executes Sales & S&CM strategy and plans to achieve market share, sales, customer contribution and EBIT objectives as agreed in the Annual Business Planning process
• Leads solution development efforts that best address customer needs
• Closely works with the Marketing Department on new product launch/re-launch plans and promotions, integrating corporate strategy
• Builds strong relationships with top customers to drive strategic agenda
Sales Efficiency & Effectiveness
• Data analytics: Conducts sell in and sell out analysis
• Product assortment Management: Manages must stock list or must carry list per channel execution
• CSL Management: Spearheads joint forecasting with the accounts
• Promo Management: Performs pre and post promo analysis
Distributor Management
• Prepares sales plans aligned with Distributor to achieve Annual and Monthly Business Targets
• Ensure efficient account & channel coverage via distributor personnel
• Efficiently utilizes trade marketing budgets
• Determine growth drivers that will contribute to the achievement of sales objectives by the distributor