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Precision Marketing Lead (all genders)

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Oversee project management for all PM campaigns, ensuring timely and high-quality
    delivery focused on KPIs and generating insights to enhance stakeholder capabilities
    (category/media/agency teams) for future implementations.
  • Facilitate ideation sessions and consequent media plans to ensure campaign designs
    effectively address key business challenges and strategic questions, aligned with global and regional guidance and local insights.
  • Ensure agencies adhere to brand safety guidelines and digital execution best practices.
  • Lead optimization meetings during campaigns, actively monitoring KPIs and
    recommending adjustments to enhance effectiveness and efficiency.
  • Engage and coach category teams and external agencies on PM principles, ensuring
    compliance with the digital campaign framework.

Your Profile

  • Education: BComm Degree or suitable tertiary qualification
  • Experience: 8-10 years of experience in digital marketing, with a proven track record in digital performance and leading performance marketing campaigns.
  • Knowledge of advertising tech: GMP, DSP, DMP, Social Media Campaign Managers etc.
  • Skills: PC/IT: Computer literate i.e. proficient in Microsoft office (Excel, Word, Power point).
  • Experience in attribution modelling, consumer segmentation & targeting, journey optimization, simulation, and/or decision analysis.
  • Abilities: Excellent interpersonal skills and communication skills. Strong analytical and problem-solving skills with high level of curiosity. Agile ways of working & strong project management skills.

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Name Teniel Nelson. Your responsible recruiter is Boris Dutli. Please apply online via the Beiersdorf Intranet 11th of October, 2024.

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
South Africa / Durban
Company:
Beiersdorf Consumer Prods
Job ID:
16781