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Senior Media Optimization Manager

Your Tasks

1. Orchestrate Precision Marketing Activities

  • Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
  • Ensure that agencies are following brand safety guidelines, digital execution best practices.
  • Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.

2. Define and monitor measurement approach

  • Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
  • Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary
  • Ensure proper media KPI framework implementation on every stage of consumer journey.

3. Check for implementation of digital media best practices

4. Support transversal enablers for PM transformation

Your Profile

  • 8-10y Experience on digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns.
  • Desirable: Brand / category marketing and project management background.
  • Ability to effectively translate marketing objectives into digital execution.
  • Comprehensive knowledge on digital campaigns execution and planning.
  • Knowledge of advertising tech: GMP, DSP, DMP, etc.

ADDITIONAL INFORMATION

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500.  (Remotely Working from home could be applied)

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
1/7/2022
Country / City:
Thailand / Bangkok
Company:
Beiersdorf (Thailand) Co.
Job ID:
11000