1. Orchestrate Precision Marketing Activities
- Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
- Ensure that agencies are following brand safety guidelines, digital execution best practices.
- Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
2. Define and monitor measurement approach
- Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
- Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary
- Ensure proper media KPI framework implementation on every stage of consumer journey.
3. Check for implementation of digital media best practices
4. Support transversal enablers for PM transformation